Case Study - D2C E-Commerce: Market Penetration
We helped Europe’s leading sleep brand secure dominance in the Irish market through localized fulfillment strategies and AI-enhanced creative scaling.
Client
Emma – The Sleep Company
Industry
E-Commerce
Goal
Establish Market Leadership
Timeframe
Q1–Q3 2024
Platforms
Meta, TikTok, Google Ads
INITIAL SITUATION
- Market Saturation: Intense competition from legacy Irish retailers and rival D2C brands
- Trust Barriers: Consumer hesitation toward "bed-in-a-box" concepts without physical trial.
- High CPMs: Rising costs at B2C Market
OUR APPROACH
1. Audience segmentation and interest modeling: Mapped digital life-stage signals to distinguish for hyper-relevant messaging.
2. AI Agents Deployed:
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A/B Testing
Automate and optimize digital tests, providing real-time insights to boost conversions and enhance user experience.
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Copywriting
Crafts high-performing ad headlines, CTAs, and landing page text.
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Behaviour Analysis
Maps buyer journeys and identifies high-converting paths.
Scans websites and funnels to detect drop-off points and UX friction.
3. Content and testing:
Scaled high-fidelity "Science of Sleep" assets; A/B tested technical value propositions on TikTok and Reels.
4. Reporting:
Real-time "Brand Lift" insights to shift budget toward high-velocity channels
Results
32% increase in Ad Recall
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2.1x lower CPA (Cost Per Acquisition)
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24% lift in Direct Traffic Volume
Want to achieve similar results?
We help D2C brands amplify product launches through intelligent, automated media buying and measurable brand lift.
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