Case Study – Energy Provider: 34% lower CPLs for B2B energy efficiency leads

We helped an energy provider achieve sustainable growth with data-driven marketing.

Client

NorthernGrid Energy Ltd.

Industry

Solar energy

Goal

Scale B2B leads efficiently

Timeframe

Q2–Q4 2023

Platforms

Google Ads, LinkedIn Ads, CRM

INITIAL SITUATION

1. Funnel setup:
Rebuilt B2B funnel (MQL→SQL); LinkedIn + Search with coordinated messages; landing page friction reduced

2. AI agents deployed

A/B Testing

Automate and optimize digital tests, providing real-time insights to boost conversions and enhance user experience.

Copywriting

Crafts high-performing ad headlines, CTAs, and landing page text.

Behaviour Analysis

Maps buyer journeys and identifies high-converting paths.

CRO Audit

Scans websites and funnels to detect drop-off points and UX friction.

3. Testing & iteration:
A/B testing for forms & proof elements;

4. Forecasting
Forecasting for performance-based decisions.

52% increase in SQL rate

34% reduction in cost per lead

29% increase in ROI

We help energy companies grow in a data-driven, automated and measurable way.

(c) GRUBE.digital 2026