Case Study - Real Estate: 31% lower costs per lead (seller)

We helped a real estate company to achieve sustainable growth with data-driven marketing.

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Client

Thames Property Group Ltd.

Industry

Real Estate

Goal

More owner leads

Timeframe

Q1 2022 - Q3 2023

Platforms

Google Ads, Meta Ads, CRM

INITIAL SITUATION

  • Low appointment rate
  • Long sales cycles
  • Wrong tracking setup through the whole funnel

OUR APPROACH

1. Lead nurturing funnel: Owner lead funnel with appointment CTA; follow-up sequences (email) by lead type; automated CRM triggers & segmentation

2. AI agents deployed

A/B Testing

A/B Testing

Automate and optimize digital tests, providing real-time insights to boost conversions and enhance user experience.

Reporting

Copywriting

Crafts high-performing ad headlines, CTAs, and landing page text.

Ad Optimisation

Behaviour Analysis

Maps buyer journeys and identifies high-converting paths.

CRO Audit

CRO Audit

Scans websites and funnels to detect drop-off points and UX friction.

3. CRO:
Conversion optimisation on LPs

4. Reporting:
Weekly KPI reporting.

Results

ERGEBNISSE
+60 % mehr qualifizierte Leads

47% more appointments

-25 % Kosten pro Lead

31% reduction in CPL

2× schnellere Kampagnenoptimierung durch AI-Automatio

Valid distribution of final conversion points

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