Case Study - E-Commerce: 35% lift in Ad Recall for 5K Series Launch
We helped a global technology leader dominate the high-end gaming market through precision audience modeling and AI-driven creative scaling.
Client
NVIDIA
Industry
Consumer Electronics
Goal
Maximize Brand Awareness & Market Share
Timeframe
Q2 2023
Platforms
Meta, YouTube, Programmatic Display
INITIAL SITUATION
- Ad Fatigue: high saturation in gaming media.
- Fragmented Audience: Difficulty reaching creators vs. gamers distinctively.
- High CPMs: Rising costs on premium inventory.
OUR APPROACH
1. Audience segmentation and interest modeling: Mapped digital consumption habits to distinguish between competitive gamers and creative professionals for hyper-relevant messaging.
2. AI Agents Deployed:
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A/B Testing
Automate and optimize digital tests, providing real-time insights to boost conversions and enhance user experience.
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Copywriting
Crafts high-performing ad headlines, CTAs, and landing page text.
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Behaviour Analysis
Maps buyer journeys and identifies high-converting paths.
Scans websites and funnels to detect drop-off points and UX friction.
3. Content and testing:
Scaled high-fidelity gameplay assets; A/B testing 4K vs 1440p value propositions across different viewing devices.
4. Reporting:
Real-time "Brand Lift" insights to shift budget toward high-velocity channels.
Results
35% increase in Ad Recall
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2.4x lower CPM (Cost Per Mille)
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18% lift in Organic Search Volume
Want to achieve similar results?
We help technology brands amplify product launches through intelligent, automated media buying and measurable brand lift.
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